Ask anyone in Mt Washington Valley, NH where to find the best shopping experience, and they’ll point you to Zeb’s General Store in the heart of North Conway Village. Reminiscent of its namesake, Zebulon Northrop Tilton, a colorful schooner captain, husband to three wives and New England folk hero. Zeb’s General Store embodies the nostalgia and quality offered by the general stores of yesteryear with a decidedly whimsical flair. From the old-fashioned candy counter that lures children off the street to the impressively grand collection of New England made specialty foods, those in search of a wide range of hard-to-find and nostalgic items will relive childhood memories while browsing the store and over 5,000 unique products, all presented in an incredible display of antique store fixtures. It is no surprise that Zeb’s General Store has achieved the level of recognition and popularity that is has in its home base of the Mt. Washington Valley, and throughout New England. 


Opening for operations on July 7, 1991 with 200 sq. feet of retail space, two employees and a dream to grow into the largest emporium of New England made products, the store has achieved that goal with more than 6,600 square feet of retail space and over 60 full and part-time employees today. The largest collection of New England made specialty foods in the world is found in the store’s two storied building accurately capturing the nostalgia of an "old time" mercantile. Zeb’s provides an incubator of sorts for New England cottage-based businesses, as approximately 80-percent of sales come from the small businesses found in New Hampshire and surrounding New England states.