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Ask anyone in Mt Washington Valley, NH where to find the best shopping experience, and they’ll point you to Zeb’s General Store in the heart of North Conway Village. Reminiscent of its namesake, Zebulon Northrop Tilton, a colorful schooner captain, husband to three wives and New England folk hero, Zeb’s General Store embodies the nostalgia and quality offered by the general stores of yesteryear with a decidedly whimsical flair.  From the old-fashioned candy counter that lures children off the street to the impressively grand collection of New England made specialty foods, those in search of a wide range of hard-to-find and nostalgic items will relive childhood memories while browsing the store and over 5,000 unique products, all presented in an incredible display of antique store fixtures.  It is no surprise that Zeb’s General Store has achieved the level of recognition and popularity that is has in its home base of the Mt. Washington Valley , and throughout New England. 


Opening for operations on July 7, 1991 with 200 sq. feet of retail space, two employees and a dream to grow into the largest emporium of New England made products, the store has achieved that goal with more than 6,600 square feet of retail space and 36 full and part-time employees today.  The largest collection of New England made specialty foods in the world is found in the store’s two storied building accurately capturing the nostalgia of an "old time" mercantile.  Zeb’s provides an incubator of sorts for New England cottage-based businesses, as approximately 80-percent of sales come from the small businesses found in New Hampshire and surrounding New England states.   Offering the chance to showcase new products to small cottage-based businesses is an important mission for the store and one that has not gone unnoticed, earning accolades and awards for Zeb’s General Store.  Awards include:

  • May 2016: Awarded Certificate of Excellence by TripAdvisor
  • April 2016 : Voted best Candy Store and Best Specialty Gift Store by the readers of the Conway Daily Sun.
  • May 2013: Awarded Certificate of Excellence by TripAdvisor
  • May - 2011:  For the 3rd consecutive year, Boston Magazine judged Zeb's General Store as the best country store in New Hampshire
  • May - 2010:  For the 2nd consecutive year, Boston Magazine judged Zeb's General Store as the best country store in New Hampshire
  • Feb- 2009:  Selected by Country Business Magazine (retail trade publication) as its Retailer of the Year
  • Feb - 2006:  Selected by the Retail Merchants Association of NH (business trade organization) as its Retailer of the Year
  • Mar - 2006:  Selected as the Retailer of the Year by Pride of New England (New England Gift Show).  This selection is made through voting by the vendor trade.
  • May - 2006:  Selected as Retailer of the Year by Business NH Magazine

Considered among the finest community partners in Mt Washington Valley, Zeb’s donates approximately 100 gift baskets to various fund raising functions every year. Yet, even more impressive is the Zeb’s Charitable Fund, a unique fundraising arm unparalleled by other New England retailers.  Established in 2007, the intent of Zeb’s General Store Charitable Fund is to grow principal while making cash contributions to various organizations serving the needs of children in the Mt. Washington Valley. Accordingly, the store matches all contributions made from the fund each year plus adds $10,000 yearly to assure future funding for children’s causes.  Since its inception in 2007, the Zeb's Charitable Fund as awarded $13,500 in grants to youth causes while the business has placed an additional $40,000 into the fund over the past four years.

Zeb’s General Store is a virtual emporium of creativity from the largest collection of New England made specialty foods to soaps, lotions, books, toys, pet items, artwork and photography and more. If it’s New England made, you’re bound to find it here.  Try as you might, it’s tough to come away from Zeb’s General Store without one or more items.  From the old-fashioned Coca Cola fountain (which the Coca Cola company would give their eye teeth for) to the claw foot bathtubs, penny candy counters and roughhewn wooden shelves, the mission to provide a nostalgic shopping experience is realized at every turn in the store.